The traditional 1D barcode encodes a product GTIN and nothing else. As a certified GS1 barcode generator, ConnectQR encodes the same GTIN in a QR code URI that simultaneously works at retail POS, carries supply chain data, and opens a consumer experience on a smartphone.
GS1 has mandated all global retailers be ready for 2D barcodes at point-of-sale by end of 2027. Every product on shelf will need a GS1 Digital Link standard QR code. The brands deploying now are building consumer data and supply chain intelligence that those who wait will not have.
Works at retail POS
The same code works at retail checkout scanners just like a traditional barcode. No dual labelling required.
Consumer engagement
Consumers who scan with their phone camera see a branded product experience - provenance, ingredients, loyalty offers.
Encodes GTIN
Your product GTIN is encoded in the GS1 Digital Link URI in full compliance with the GS1 standard.
GS1 Associate Alliance Partner
ConnectQR is certified under the GS1 Associate Alliance Partner program, delivering GS1 Digital Link solutions for compliant code generation.
Update without reprinting
ConnectQR's GS1 barcode software keeps consumer destination content cloud-managed. Update product information without touching the code on your packaging
GS1 Sunrise 2027
All global retailers must support 2D barcodes at POS by end of 2027. ConnectQR Pro customers are Sunrise 2027 ready from day one of deployment.
A GS1 Digital Link QR code embeds a product's GTIN inside a standard URI, so the same code works at retail POS, in the supply chain, and for consumer engagement on a smartphone. In practice, Digital Link GS1 means every product on shelf carries one compliant code instead of a separate barcode and QR code, ready for the Sunrise 2027 deadline.
Yes. As a GS1 Digital Link QR code generator, ConnectQR Pro supports bulk generation across your entire catalog, with each code compliant with the GS1 standard and ready for both retail POS and consumer engagement ahead of Sunrise 2027.
10 GS1 Digital Link codes on the Pro plan at $34.99/mth USD.
Start for free, upgrade when you are ready.