Product Packaging

QR codes for product packaging that work harder.

Dynamic QR codes on your packaging give consumers instant access to product information, loyalty offers, and brand experiences - while giving your marketing team real first-party consumer data.

Packaging as a direct channel

Your packaging is already in

your consumer's hands.

The moment a consumer scans your packaging QR code, a direct channel opens between your brand and the person holding your product. No retailer in the way. No third-party platform taking a cut. A direct relationship you own.

Update your campaign destination any time without touching the printed code. Run seasonal promotions, loyalty campaigns, and provenance stories all from the same QR code on your packaging.

Update destination URL without reprinting

First-party consumer scan data

Geographic and device analytics

GS1 Digital Link support on Pro plan

Multi-language landing pages

By the numbers

92%

of CPG brands now use QR codes on packaging - Packaging Strategies 2025

Zero

reprint costs when your campaign destination changes

How it works

Up and running
in three steps.

01

Generate your code

Create a dynamic QR code for each SKU. Download in PNG, JPG, or SVG for your artwork files.

02

Add to your artwork

Place the QR code on your packaging design. The code never needs reprinting - only the destination changes.

03

Update any time

Change your campaign landing page from the ConnectQR dashboard. Every already-printed code updates instantly.

Ready to get started?

Free plan available. No credit card required.