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To ensure your QR Codes power impactful marketing campaigns, consider these key practices. Remember, they should not just look good but also entice consumers to scan.
Accompany your QR Code with a strong and relevant call to action (CTA). Using a QR Code frame enhances its appeal.
Customise your QR code with brand colours and logos to align with your campaign.
Opt for high-contrast, easily scannable QR Codes. Avoid dark backgrounds that hinder readability. Place them visibly for users.
Resize QR Codes for posters or billboards while maintaining their original proportions. Distorted codes are hard to scan.
Allow whitespace around the QR Code to distinguish it from its surroundings and aid scanners.
Avoid using multiple QR Codes on one poster, which can confuse users.
Ensure high-quality, clear QR Codes without blurriness. Blurred codes reflect poorly on your campaign and hamper scanning.
Adjust QR Code sizes based on usage. Larger ones suit billboards, while smaller ones fit in-store posters. Maintain a 10:1 scan distance-to-size ratio.
Avoid placing QR Codes on moving vehicles due to differing scanning times based on devices. It may not provide sufficient time for scanning.
Link QR Codes to mobile-optimised landing pages for a seamless user experience.
Test QR Codes thoroughly before printing to ensure they're clear and scannable, preventing issues post-distribution.
Monitor dynamic QR Code data (scans, devices used) during and after the campaign to optimise its performance effectively.
*Dynamic QR only
By adhering to these practices, your QR Codes become not just visually appealing but also highly functional, maximising their impact on your marketing efforts.
Creating a QR Code campaign is straightforward. Follow these steps to generate dynamic QR Codes for your marketing strategies:
Choose a trustworthy QR Code generator that suits your campaign needs. Access its dashboard.
Decide on the type of dynamic QR Code required—like Website QR Codes or PDF QR Codes—aligned with your campaign goals.
Fill in necessary details and add flair by personalising it with creative templates, patterns, frames, and more.
After customisation, test the QR Code to ensure functionality aligns with your campaign objectives.
Once verified, download the QR Code in your preferred format. Attach it to your marketing materials to launch your campaign.
Monitor scan effectiveness by tracking dates, times, and countries.
This step-by-step guide simplifies the process of setting up dynamic QR Code campaigns, making it seamless and effective for your marketing endeavours.
QR codes are a powerful marketing tool because they bridge the gap between physical media and digital experiences through the use of targeted links and information, creating unique and measurable marketing campaigns.
QR codes on product packaging that link to detailed product information, reviews, and usage instructions.
QR codes for quick and contactless event check-ins.
QR codes in magazine ads that link to interactive content, videos, or websites.
QR codes on property signs that link to virtual tours and detailed property information.
QR codes in training sessions that link to feedback forms.
QR codes on receipts or tables that link to feedback forms or surveys.
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